If you own an ecommerce website, you absolutely get interested in Google tag manager. This is also the main concern of online marketers, handling technical side of business such as digital marketing dealing with web analytics reports and other applications. You need to simply understand the metrics and setting up is just easy, just make sure you get familiarize with Tag Manager or better get help with expert Google tag services consultant.
Google Tag Manager (GTM) is a system tool that can be controlled upon installation. There a so called tag container to put some essential codes that is linked to other applications as analytics to perform other function and provide a relevant result.
One major advantage of this tool is that you skip the code-installation steps, for example Analytics code, for each of the page in the website. You will have it done in the GTM control panel. Without having the tag manager, the codes will need to be added to the site directly. Yet on the other hand, the google tag manager will just simply let you specify a list of tags to fire and choose when to fire. It allows you to manage analytics, Adwords campaign tracking, as well as floodlight, remarketing tags and other code in an easiest way.
Another advantage of this would be or non-programmers. Predefined tags won’t require frequent actions but only few clicks without too much need for coding ability. Learn things such as setting up tag manager, installation of containers, creating rules and user access, the turnkey tags, firing events and more of control versions, custom tags configuration and Google Analytics code to include events in it. You can simply update the code snippet which you need for the optimization of the site.
One tag manager account can manage tags of more than one website and or mobile app. You can also have multiple accounts from a Google account so that there is one account of Tag Manager for each of the company website